In every business, information is important. It is every industry’s currency. The insights that you get from your customers and stakeholders, the prices of products and services, and your organization’s standing in the competition are all important information. Depending on how you utilize the information, the data that you gather will determine your business’ future. But presenting information, especially those that are technical in nature, can be challenging. The goal is to make sure that your data can be easily understood so that your stakeholders can arrive at a good decision.
You can easily present information through data visualization. For starters, data visualization is the creation of visual representations of data, such as symbols and icons. Through these visuals, your audience can easily grasp the information that you are presenting. Whether you have an upcoming presentation or you are briefing C-suite officers, here are some of the most important things you need to keep in mind when it comes to data visualization:
Make it minimalist
Just because you are using visuals and pictures does not mean that you will pepper your presentation with lots of icons. You should not let the elements overwhelm the bulk of information. These will also be distracting, making it challenging for your stakeholders to absorb your presentation. The “less is more” philosophy is very applicable to this situation. Keep explanations short and sweet. Always choose a simple yet readable typeface.
Organized data visualization will easily get the message across your audience. There are many ways you can organize your data and the bulk of information. The most popular is through charts. When you are trying to illustrate side-by-side comparisons, column charts can do the job. Pie charts, on the other hand, can help you communicate how small or large a value takes up from the whole entity. But if you are keen on using icons, pictograms are your way to go.
Make it interactive and dynamic
Most data visualization materials are static, and that may bore your audience. If you are planning to have a more dynamic presentation, it would help to have some of the elements animated. But if you want to go full-on about this, your data visualization material can be made into a video. In such a case, you may enlist the services of motion graphic video specialists in Dubai.
Furnish your audience with a hard copy
While your presentations may be engaging and interesting, your audience might miss a detail, which may be important. With that, you need to leave them hard copies of your presentation. You can make it condensed for easier understanding.
Data visualization is one of the many useful ways to present information. Through visual aids, such as icons, your audience can easily understand the insights and message that your graphs and data presentations are saying. In this discipline, you will be working with not only data scientists and statisticians but also graphic designers and art directors, so knowing a little bit of graphic design will surely help.