Many users find tutorial videos useful because of the careful illustration of how to use a product, explain a concept and the advantages of choosing a particular brand. Companies have used this content type to reach their respective audiences.
However, there is always room for improvement to boost your reputation and improve conversion rates. Experts on online video or audiovisual production services cite the following ways to improve your tutorials.
Write a Good Title
Like any type of content, the title will make the initial impression on those that read it. This can make or break your video and may convince a person to click and watch the whole thing. Make the title obvious and descriptive of what a person will view when they click it.
Users looking for how-to guides already have a clear problem and solution in mind. Avoid using jargon or language that is too informal to attract the right people and get the clicks you need.
Video and Narration for Learning
Instructional videos need to have visuals and in-sync narration for viewers to learn how to build a product they just bought or solve a problem. The usual approach to tutorials is to use a screencap with narration. The narrator should describe the process in detail and provide confirmation before moving to the next step.
When you narrate, it adds value to the content because it allows the video to flow while simultaneously providing valuable information.
When you make a tutorial, align the presentation. This means the visuals and narration should jive. Avoid tackling other topics when narrating the sequence of solving a problem or assembling a product. Follow a step-by-step process so that viewers will have a clear understanding of what you want them to do.
The central concept is to show a viewer the possible scenarios they will experience as they move from one step to the next.
Make Sure to Sync Action and Voice
A tutorial has to be concise and direct so that a user will have an easy time following the entire process from start to finish. Avoid promoting your brand throughout the video as this may distract the viewer. Narrate the story about the step-by-step process to keep a viewer engaged.
The story you tell must coincide with the demonstration happening on screen.
Previews add value to the tutorial you publish as these prepare a viewer for what comes next. Doing so increases the learning capacity of viewers and eliminates possible distractions because they expect what will happen.
This allows viewers to frame their mind for the next step and remove unnecessary elements that prevent them from finishing the task.
Have the Viewer in Mind (Successful Task Completion)
When you make a tutorial, always have the success of the viewer in mind. Provide precise steps from point A to point B. Show previews of what’s to come to prep viewers. Explain and narrate every step of the process clearly, and speak slowly.
These are some of the ways to improve your tutorial videos. Following these will lead to the success of viewers and may even recommend your brand to others.